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Everybody! 11/03/03 New York Post veè >> Bangladeš Photographer arrested 11/03/03 RSF veè >> Združene države Amerike Daniel Okrent to be NYT editor 10/28/03 EJC/E&P veè >> Evropska unija Inquiry into EU press freedom 10/25/03 EJC veè >> Združene države Amerike In NY, Even a Free Paper Has to Be Sold 10/25/03 NY Times veè >> Velika Britanija Rise of 'trivial' news 10/24/03 EJC/Guardian veè >> Francija Second world press freedom ranking 10/23/03 RSF veè >> Azerbajdžan Three journalists held in Azerbaijan 10/22/03 EJC, RSF veè >> Irak US soldiers aid media in Iraq 10/22/03 EJC, ABC veè >> Združene države Amerike Diller to continue seeking Web deals 10/22/03 CBS Marketwatch veè >> Slonokošèena obala “Shocking and Savage” 10/22/03 IFJ veè >> Kitajska Internet essayist sentenced 10/21/03 CPJ veè >> Kuba, Francija Violence by embassy staff 10/21/03 RSF, IFEX veè >> Italija Journalists files seized by police 10/21/03 EJC veè >> Velika Britanija Top BBC broadcaster threatens to quit 10/21/03 EJC veè >> Združene države Amerike Returning Coffins 10/21/03 Washington Post veè >> Svet More media staff killed in action 10/21/03 EJC veè >> Združene države Amerike Beyond Puff: Writing about Kids 10/20/03 Poynter Ethics Journal veè >> Kambodža Journalist murdered 10/20/03 CPJ veè >> Velika Britanija bbcnews.com takes on Europe 10/20/03 journalism.co.uk veè >> Združene države Amerike Bush’s News War 10/20/03 Newsweek veè >> 11/30/99 veè >>			Združene države Amerike Examining a Drop in TV Viewers 11/05/03 NY Times   By STUART ELLIOTT As the case of the missing younger male viewers grows curiouser, as Sherlock Holmes might have put it, the presidents of the entertainment divisions of broadcast network television are weighing in with their worries. The issue the executives debated at an annual industry breakfast yesterday is one that has been perplexing and befuddling them, as well as advertisers and agencies, since the summer: Why have the data from Nielsen Media Research, which reports television ratings, been showing declines in viewership among men aged 18 to 34 watching prime-time programs on the six broadcast networks? The question is vexing the executives because tens of millions of dollars in advertising revenue could be at stake. Male consumers are harder to reach for marketers than women because they watch less television, and younger men are hardest to reach of all. That makes them highly prized, hence the concern over the recent dislocations in the ratings results, which showed the viewership by men aged 18 to 34 of prime-time shows on ABC, CBS, Fox, NBC, UPN and WB falling unexpectedly - and inexplicably - compared with 2002. From July through September, according to Nielsen, the decline in broadcast prime time was averaging 9 percent, and as the 2003-4 broadcast TV season got under way, it was running about 7 percent. Last Thursday, the first night of the November sweeps - one of four periods a year when ratings are used to help determine ad rates - the decline had dwindled to 1 percent, raising hopes that it had been some kind of "Dallas"-style bad dream. But in the evenings since, the decline has worsened significantly, Nielsen said yesterday: down 21 percent on Friday, 13 percent on Saturday, 9 percent on Sunday and 19 percent on Monday. The five-night average for the sweeps to date: down 12.6 percent. Making the matter even more mysterious is that while the younger male viewers have apparently been deserting the broadcast prime-time offerings, there have been virtually no declines in viewership of cable TV by these younger men. Nor are the data showing the decline occurring during other parts of the day like late at night. At the breakfast, sponsored by the International Radio and Television Society Foundation in New York, the entertainment division presidents spoke to a widespread belief that some type of problem involving faulty measurement at Nielsen, owned by VNU, is skewing the numbers. Jeff Zucker, president at NBC Entertainment, part of the NBC division of the General Electric Company, questioned why the data were showing steep declines in viewership among males aged 18 to 34 for long-running hit series like "Friends" and "Will & Grace" on his network as well as "C.S.I.: Crime Scene Investigation" and "Everybody Loves Raymond" on CBS, owned by Viacom, and "Malcolm in the Middle" and "24" on Fox, part of the News Corporation. Jordan Levin, president at WB Entertainment, part of the WB division of Time Warner and Tribune Company, also wondered why the ratings for younger men watching popular series with large audiences were all falling at the same time. Nielsen needs to be more explicit in explaining the discrepancies, he added, rather than only offering suggestions as to what may be taking place. One response from Nielsen executives is that the younger men have been defecting from broadcast network television to play videogames, surf the Internet and watch DVD's. Susan Lyne, president at ABC Entertainment, part of the ABC Television division of ABC, owned by the Walt Disney Company, asked whether younger male viewers in Nielsen households might be less eager to record their viewership habits and patterns than their older counterparts. Needless to say, Nielsen, which has built its ratings service through the decades into a lucrative business line, is worried that the executives are worried. "We are seeing a downward trend and we're not sure what's causing it," Karen Gyimesi, a spokeswoman for Nielsen, said yesterday. "We've been working with our network clients very closely on this for several months," she added, "analyzing our sample as much as we can in all different directions." Another theory as to why the younger men have seemingly vanished is that the prime-time schedules of the six broadcast networks for the fall season include more new series that appeal to women, and older viewers, than to men from 18 to 34. "Name three series that appeal to young men - you can't," said Steven Sternberg, senior vice president and director for audience analysis at a big media services agency in New York, Magna Global USA, part of the Magna Global division of the Interpublic Group of Companies. "If you're not programming to them," he added, "they ain't going to be there." "If there is something going on with Nielsen's research, it's not the major factor," Mr. Sternberg said. "It's clear at this point it's a programming issue." Mr. Zucker, during the breakfast, said he agreed in part with that theory, adding that he was willing to take some responsibility for the prime-time plight because fewer new NBC series for 2003-4 had been aimed at the younger male viewers than at other audiences. One such show is "Las Vegas," which has been doing well for the network on Monday nights. Other new NBC series, perhaps not Must See TV for men ages 18 to 34, include "Miss Match" and "Whoopi." Hmmmmmmmmmm. Perhaps one solution could be a midseason replacement called "Young Sherlock Holmes, or Dude, Where's My Meerschaum?"   Veè informacij:  http://www.nytimes.com